04 Jan
It’s easy to see why so many real estate agents turn to social media for lead generation.
More than 2 billion people use social media, and an increasing amount of their purchasing decisions are being driven by what they see and learn.
According to a recent study from the National Association of Realtors, social media has become a powerful tool for realtors. The report’s findings include:
- 77% of real estate agents are using social media to some degree.
- 47% of real estate businesses note that social media provides them with the highest quality leads.
- 99% of millennials and 90% of baby boomers begin their home search online.
In other words, social media provides a significant amount of potential leads for real estate businesses.
But this does not translate to all; you should develop a social strategy that allows you to benefit from these advantages by thinking things through carefully.
To help you strategise and win more leads from social media, we’ve created a guide that explains how to use social media for real estate.
1. Pick a Relevant Social Media Platform
To be successful in social media, you need to focus on the platforms that make sense for your business. Research your target audience, identify their favourite social media platforms and then choose the ones that will help you reach them more easily.
Let’s look at the three most important social media platforms for real estate agents: Facebook, Instagram and LinkedIn.
With 3 billion monthly active users in 2021, Facebook is the most popular social media platform globally. This fact makes it a clear choice for real estate lead generation.
In addition to that, Facebook Marketplace is a great medium to sell your properties quickly. Some accessible features of it include:
- Mobile-Friendly Listings
- Lets you have all the details buyers need (location, price, details about the property)
- Listing your inventory for free
- Add up to 50 images
Another helpful feature of Facebook is Facebook ads, a tool that allows you to directly target users who have expressed an interest in purchasing property in your area.
The visual nature of Instagram is a perfect fit for real estate companies using the platform. That’s why the platform is booming for real estate businesses right now.
The fact that most people use mostly mobile devices while spending time on social media makes Instagram, with its primary mobile-friendly structure, ideal for users.
Stylish property photos complement the most popular types of content on Instagram. Accompanied with features such as Instagram Stories makes it easy for real estate agents to post quick and personalised property updates.
Another neat feature of Instagram are hashtags that can help boost and expand the reach of your posts.
Although LinkedIn is a business platform and focuses more on B2B (business to business) relationships than B2C (business to consumer) ones, it still has a lot to offer real estate professionals.
LinkedIn can be a great way for real estate agents to expand their industry network. So, prepare yourself by creating a LinkedIn profile and putting yourself out there.
LinkedIn is essential for agencies because it offers valuable business networking opportunities. From getting in contact with clients to finding new collaboration opportunities, hiring new talent, and networking, LinkedIn is a valuable social media platform that can benefit any agent.
Bonus: YouTube
Suppose you want to reach more people and are looking for long-term results. In that case, YouTube is the ideal platform for real estate professionals who want to generate leads through videos of new houses, the “behind the scenes”, and how-to tutorials for picking a home.
2. Optimise Your Social Media Accounts
Here are some of the most important things to keep in mind while setting up your social media accounts.
Profile/Cover Picture
To maintain a professional image and to ensure your customers recognise your business, keep the following in mind:
- Use images that display your logo and incorporate your business colour scheme.
- Use distinct themes for each social media platform.
Account Name
It is essential to use your business name for your account name on social media so that customers can easily find you.
Bio/About Sections
The bio or about sections provide your potential clients with essential information about your business. You can include:
- Description: Describe your business briefly, but make sure it’s clear to all visitors what you do.
- Website link: Direct your audience to relevant pages that could bring you more value.
- CTA: Encourage your potential customers to either contact you or visit your website.
- Contact information: List your email and phone number and help them get in contact with your business.
- Location: When clients are looking for a real estate company, the first thing they tend to do is locate companies that are near their area.
3. Create the right content
Now that you are all set up, you need to create suitable content that can help you get a possible lead.
Property photos
In general, the content of social media for real estate is visual rather than textual. That’s what makes high-resolution property photos central to many real estate businesses’ social media strategies. As much as possible, utilise possible tools like Instagram filters to make your visuals stand out from the crowd.
Industry and market news
Keeping your clients in the loop about industry trends or news shows that you’re an active participant in the industry. So, as much as possible, try to keep them updated.
Company milestones
Don’t be afraid to talk about your business’s accomplishments. With all the competition, these distinctions may help you win clients.
3. Win more real estate clients from social media
Lead generation is a must-have skill for real estate marketers. When it comes to generating real estate leads online, landing pages can be the difference between a new lead and a missed opportunity.
You might want to try creating a gated piece of content, where people have to enter their email address before they can view it. You can use different tools to help you optimise your lead generation.
So, how are you using social media right now?
Social media real estate involves many moving pieces and careful attention to detail.
Social media is a brilliant way to generate leads for your business, and with so many people looking online for properties, you need to be there too. Use the tips above to get more from social media.
For more updates and news like this, visit us at brily.com.
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